Veganuary: New supermarket product launches for 2022

As we approach the midpoint of Veganuary, several brands and supermarkets continue to release new plant-based products to account for the growing number of people taking part in the month-long challenge to cut out all meat and dairy products.

Last year, more than 582,000 people pledged to go vegan for a month, with participants from over 200 countries and territories. This year, it’s set to be even bigger, as the Veganuary charity has registered one sign up every 2.5 seconds.

It’s not a surprise then, that supermarkets are making the most of the opportunity to introduce and extend their own-brand ranges as engagement with the movement continues to grow.

By the end of this month, Veganuary expects to have reached two million participants since its launch in 2014 and its own research suggests that a significant number continue with plant-based diets beyond the end of the month.

According to the Food Standards Agency, over one in 10 people in the UK now follow a vegan or vegetarian diet. This number is expected to grow as consumers continue to move towards more sustainable and ethical products.

Here, we have rounded up some of the most popular and best plant-based products supermarkets have released so far for Veganuary 2022:

Aldi

Following a recent study by the Goodness Project, Aldi has been unveiled as the UK’s most popular supermarket for vegan food.

The discounter has extended its plant-based range, which now offers more than 100 products and is available across its chilled, pantry and frozen aisles under the Plant Menu brand.

Shoppers can now make their vegan bacon bap by purchasing Plant Menu’s 10 no-pork streaky bacon rashers (£2.19) and sliced vegan brioche burger buns (£1.05).

Moreover, a range of snacks and quick lunches have been released including the vegan onion bhaji wrap (£1.99), Plant Menu mushroom bolognese (£1.99), Nature’s Pick classic salad bowl (75p) and Plant Menu mature cheddar (£1.39).

For a more substantial meal, the grocer offers Plant Menu naked katsu curry (£2.29), Thai green curry (£1.75) or Sri Lankan style butternut squash and chickpea curry pie (£1.29).

Last but not least, the discounter offers a new range of sweet desserts including chocolate brownies, banana blondies and dairy-free ice cream.

Marks and Spencer

M&S has released over 175 new vegan products in its Plant Kitchen line for Veganuary 2022.

The new Plant Kitchen is available in stores now and online via Ocado and features the first-ever vegan cheese twists.

The retailer has revealed a host of new lunches, dinners, snacks and sweet treat foods including no-lamb shawarma, Plant Kitchen VLT, vegan pepperoni pizza, vegan fish fingers, Plant Kitchen tikka masala, vegan chocolate cake jars and Plant Kitchen creamy cookie pots.

Additionally, the grocer is working with Meat-Free Monday, a non-profit campaign launched by Paul, Mary and Stella McCartney. M&S will offer discounts on Plant Kitchen products every Monday throughout the month to encourage families to go plant-based one day a week.

READ MORE: Gosh! secures Aldi partnership in time for ‘Veganuary’

Co-op

The Co-op has expanded its award-winning plant-based line as it announced eight new vegan additions to its vegan range, GRO.

The new GRO products include fishless fillet and chips (£3.50), fishless goujons (£2.50), no beef pie (£3.50), gunpowder masala potato bowl (£2.80), no chicken fajita wrap (£3), no salt beef New York deli sala (£2.80).

Furthermore, the supermarket has renounced its commitment to its meat and dairy price match to encourage more customers to try plant-based meals.

“Meat alternatives and ready meals are amongst the most popular vegan products that shoppers try during January so Nisa partners can win customers this winter by including GRO products in their store range,” Co-op wholesale category lead Jonny Lambert said.

Morrisons

The Big 4 grocer recently launched its new Plant Revolution, a new plant-based range that already has over 50 products.

The new range contains various products from gourmet starters to sweet treats with prices starting at £1.

Some highlights of the range include Plant Revolution butternut penang (£3.50), no duck pancakes (250g, £3.50), 10 little smokies vegan sausages (£3) and vegetable paella (£3).

“We want our customers to enjoy eating well, no matter what diet they choose to follow,” said Plant Revolution brand manager, Emily Bell.

“For part-time plant-eaters, fully-fledged flexitarians and the purely plant-based, our new Plant Revolution range delivers the bold and exciting flavours we know they’re looking for, and we’re excited to hear what people think of it.”

READ MORE: Nisa expands plant-based range for Veganuary

Tesco

In partnership with Wicked Kitchen, Big 4 Grocer Tesco has launched new mains, sides and desserts as part of Wicked Kitchens’ meal deal for a total price of £8.

The new products include Wicked Kitchens: moq au vin, kickin’ cauli katsu curry, mega mac, and two bangin brownie sundaes.

What’s more, the supermarket has launched new food-to-go options in its Plant Chef range including the all-day breakfast sandwich and the vegan BLT sandwich, available now as part of its £3 meal deal.

The supermarket provides a range of frozen foods under its Plant Chef name, some of the new products on offer include Plant Chef fish-free bites, meat-free chicken bites and meat-free balls.

Lidl

The discounter has released a host of plant-based products under its Vermondo brand this year as the grocer looks to expand its vegan range for Veganuary.

The retailer has released three new pizza options, stonebaked vegan salami, vegan pizza Verdura and vegan tomato kale and basil puree retailing for £1.69, £2.49 and £2.29 respectively.

Moreover, Lidl has released new ready meals in three varieties, bulgur mix, lentil curry and chilli sin Carne, each bag retailing for £1.99.

New frozen releases include the vegan fish fingers, vegan patties and vegan mini schnitzel each retailing for £1.99.

 Click here to sign up to Grocery Gazette’s free daily email newsletter

DiscountersFeaturesSupermarketsSymbol Groups

RELATED POSTS

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.

Menu

SUBSCRIBE TO OUR NEWSLETTER

Sign up to our daily newsletter to get all the latest retail tech news and insights direct to your inbox.

  • This field is for validation purposes and should be left unchanged.