Kellogg’s has expanded its Crunchy Nut range with the launch of its Crunchy Nut Bites.
Available in convenience stores from September, the new range will retail for £2.99 for 375g and comes in plain and price-marked packs.
The new range follows a 14 per cent increase in the popularity of nut flavoured cereal.
“Crunchy Nut Bites are the newest addition to the range, following on from the launch of the granola last year and Nut Butter Bars earlier this month,” Kellogg’s UKI senior brand activation manager Susann Heinz said.
“We understand the cereal has a huge fan base, so we’re continuously looking for ways to expand our offering and to meet our consumers’ needs. We are sure Crunchy Nut lovers will enjoy our latest innovation.’’
The 48g single bar, retailing at 69p, will be available to purchase from September.