Kellogg’s has launched its new Crunchy Nut ‘Nut Butter’ bars.
The food distributor said its new product aims to capitilise on both the UK’s love of Crunchy Nut, and the growing popularity of nut butter in the snacks category.
The new range, which contains 40 per cent real nuts and nut butter is available in two flavours, including cocoa & hazelnut or almond.
The snacks are also free from gluten, palm oil, artificial colours and preservatives and are available in singles for consumers on-the-go.
READ MORE: Kellogg’s launches cereal boxes for blind and partially sighted
“Knowing the popularity of the cereal, launching Crunchy Nut ‘Nut Butter Bars’ allows us to meet a wider range of consumer occasions and tap into the growing trend of nut butter,” Kellogg’s UKI senior brand activation manager Susann Heinz said.
“Crunchy Nut is regularly hailed as the UK’s favourite cereal and we’re confident fans will love this delicious snack as much as we do.”
The new range retails at £1.30 per bar and is available to purchase at most major convenience stores.
