CCEP expands Supercan range with three variants
Coca-Cola Europacific Partners (CCEP) is expanding its 500ml Supercan range with Sprite, Fanta Orange and Dr Pepper available nationwide in the larger single-serve can format.
These three brands join the existing range of Supercan drinks, including Coca-Cola Original, Coca-Cola zero sugar and Diet Coke.
This aims to create an opportunity for retailers to increase their sales from the chiller aisle alongside the established single-serve ranges.
Each of the cans has a distinct brand identity to bring innovation and variety to the range according to the business.
Sprite built on its connection with basketball through a Super Fan Edition x NBA while Fanta Orange launched a Super Fanta Edition and Dr Pepper brought its ‘Try More Weird’ platform to the format.
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Rob Yeomans, VP, commercial development at CCEP GB, said: “When we launched Supercan earlier this year, we saw a real opportunity to add something new to immediate consumption and create incremental growth for our customers.
“The early performance has given us confidence in the format, and we think there’s plenty more potential to unlock. For retailers, this isn’t about choosing between cans and bottles. Different formats work for different shoppers and different occasions.
“We know cold is sold, so prioritising chilled availability is key. Bringing the range together and using the supporting materials to create standout will help retailers make the most of the opportunity.”
The three drinks are now available as individual 500ml cans with a recommended retail price of £1.90.
There will be free POS materials available through the company’s website to help retailers advertise in-store and boost overall shelf visibility for the range.




