S-Ventures acquires Pulsin for £7.5m

Investment group S-Ventures has acquired plant-based nutrition company Pulsin for £7.5 million.  

Pulsin, which specialises in healthy protein bars, Keto bars and nutritional snacks, had gross sales of approximately £7.05 million in the twelve months to April 30 2021, and approximately £1.2 million of net debt at that date. 

S-Ventures said the acquisition will add “significantly” to its interests in the health and wellness foods marketplace following acquisitions earlier this year of a probiotic chocolate brand, Ohso chocolate, and a plant-based snacking brand, We Love Purely. 

The entire team at the company will be welcomed to S-Ventures, with Simon Ashburner k ng his position on the board as Pulsin’s managing director.  

READ MORE: Inc Retail acquires GUT Instinct

Ashburner will also join S-Venture’s senior executive team as a contributor to the corporation.  

“We are delighted to welcome the Pulsin team to the S-Ventures family and look forward to accelerating the progress Pulsin has made in establishing itself as a prominent brand in this space,” S-Ventures chief executive Scott Livingston said.  

“Pulsin is an important acquisition for S-Ventures and reinforces our brand presence, total infrastructure and opportunity for synergy.” 

Pulsin managing director Simon Ashburner added: “We are delighted in the successful sale and move to S-Ventures and look forward to further developing the brand in the UK and internationally.” 

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