Ready-to-drink (RTD) vodka brand Arrowtown has secured a retail listing at Morrisons with two new flavours, Mango & Pineapple and Black Cherry & Apple.

This latest expansion marks a major milestone for the company which recently landed in Sainsbury’s stores nationwide.

There are two variants of part of the listing, Mango & Pineapple and Black Cherry & Apple, each in 330ml cans for an RRP of £2.95.

This expansion comes as the premium sector of the RTD category has experienced an 84 per cent year-on-year growth, according to research from NIQ Scantrack.

Matt Brittain, buyer at Morrisons, said: “The branding looks awesome, but more importantly, the drink itself actually tastes good.

“It’s hard to find a truly clean, better-for-you option that doesn’t sacrifice flavour, so it’s a total win for anyone trying to drink a bit smarter.”

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Arrowtown is a premium vodka brand that aims to capitalise on the booming increase of the RTD market and consumer momentum towards health-conscious drinking.

Arrowtown co-founder James Smith said: “The world of alcohol consumption is changing. Consumers want transparency, sustainable authenticity, and great taste without the artificial ingredients.

“We wanted to make a drink that keeps the good times flowing but aligns with a modern, balanced lifestyle.”

The range is made in the UK and is crafted with triple-distilled vodka, sparkling soda and 100 per cent natural ingredients.

According to the business, the brand avoids artificial sweeteners to produce a lighter alternative to traditional alcoholic beverages.