Ready-to-drink brand Arrowtown has secured a nationwide retail listing with Sainsbury’s, with roll out beginning  in July.

The brand offers premium vodka sodas which landed on the shelves of 285 Sainsbury’s stores during summer picnicking and festival season.

The supermarket retailer will stock two of Arrowtown’s variants, Mango & Pineapple and Black Cherry & Apple. Both of the variants are available in 330ml cans at 4.5 per cent ABV with a recommended retail price of £2.95.

James Smith, co-founder of Arrowtown, said: “Securing a nationwide listing with Sainsbury’s is a massive milestone for us. We started Arrowtown to prove that you don’t need to compromise on flavour to make a lighter, cleaner drink.

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“Partnering with one of the UK’s major supermarkets allows us to take that mission nationwide, making it easier than ever for consumers to find a premium, low-sugar alternative on the shelves.”

This comes as research from Mintel revealed that 57 per cent of adults are actively taking steps to cut their sugar intake.

Additionally, figures from Global Data found that 45 per cent of consumers globally now judge the overall health of a product solely by its sugar levels.

The health-conscious consumption has led to a premium sector of the RTD market experiencing high growth, with a major 84 per cent year-on-year increase according to NIQ.

The brand was founded in 2021 and aims to tap into the growing consumer trend of RTD products and healthy alternatives.

Arrowtown is also available at wholesalers across the UK and convenience retailer Co-op.