KP Snacks has announced the launch of its new “Everyone In” platform, in partnership with cricket competition The Hundred.
The “Everyone In” initiative is a digital platform, which will be launching on July 21, and has been designed to engage families and children in playing cricket over the summer.
It features videos of players enjoying the game and encouraging people to get active by playing together.
The platform will also be hosting a free prize draw, giving participants the opportunity to win tickets to The Hundred final.
“Cricket is a fantastic game that gets the whole family out and active, while providing great fun too,” KP Snacks marketing director Kevin McNair said.
“We have partnered with The Hundred because we believe cricket is the perfect route to encourage families to get moving and enjoying more moments together.
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“Our partnership will focus on cricket’s appeal by making it simple, fun and as easy as possible for families to access and participate in.”
The snacks distributor has also partnered with the Manchester Co-op to give away thousands of cricket bats and balls, as 60 per cent of UK families said that they don’t own the correct equipment to play the game and 37 per cent said they wished they played more.
The scheme will start in Manchester this year before a wider rollout in the following years.
The five-year partnership aims to see 500,000 people get active enjoying cricket by the time of its expiration.
McNair added: “With our Everyone in Hub, we hope to make cricket very accessible to all families out there who might love the game but not have the right equipment, or are wanting to try to play but don’t know where to start from,”
