The English Tea Shop has unveiled its premium Christmas gifting range, Sip the Season, which has a line-up of products spanning from an RSP of £3.29 to £22.99.

This move is part of the brand’s goal to move tea into the premium gift tier category alongside chocolate, candles and beauty.

The range was designed to appeal to gifted shoppers and sustainability-conscious buyers looking for ethical products.

English Tea Shop’s line includes a Nutcracker Collection, Townhouse Advent Calendar, Sleigh Ride Advent Calendar and Premium Holiday Collection gift tins.

Suranga Herath, CEO of English Tea Shop, said: “Premium gifting is where the growth is at Christmas, and tea has been under-represented in that tier.

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“Shoppers are looking for gifts with design, a story and something that lasts beyond the day, and Sip the Season gives retailers a tea range that competes on those terms rather than on price.

“Each format is hand-assembled in Sri Lanka through a value-added process that supports our communities while delivering the quality, visual impact and overall gifting experience expected in premium gifting.”

The company is a B Corp-certified organic tea brand that focuses on ethical sourcing and sustainable production.

The English Tea Shop works with over 1,400 small-scale farmers and has two King’s Awards Enterprise in Sustainable Development.

The complete range is available for purchase on the brand’s website and from selected retailers nationwide, including Selfridges, Liberty and Dobbies.