Herbal tea brand Pukka and environmental charity the Eden Project are marking ten years of partnership, as both organisations reach their 25th anniversaries.

The partnership first began in 2016 and has used educational experiences and storytelling to communicate the importance of biodiversity and sustainable sourcing.

The collaboration reinforces Pukka’s commitment to environmentally responsible practices.This anniversary comes as research from NIQ showed that organic is moving further mainstream, with 83 per cent of British households now buying organic.

As part of the collaboration, Pukka highlights its use of organic herbs and its ethical sourcing credentials, including the Fair for Life and FairWild certifications, which support its pledge for ethical trade practices.

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The business aims to use Organic September as an opportunity to highlight where its herbs come from and the sourcing standards behind every product.

Elle Barker, CMO, UK & Ireland, Lipton Teas and Infusions, said: “The partnership reflects what Pukka has stood for since day one: creating delicious blends made with high-quality herbs while helping to protect the communities, plants and ecosystems that make them possible.

“As expectations around transparency and sustainability continue to grow, we’re committed to ensuring these principles, alongside our Fair for Life and FairWild-certified sourcing standards, remain at the heart of our business.”

Claire Crook, head of marketing at the Eden Project, said: “Every cup of tea starts with plants, soil, pollinators and the people who care for them, and that’s a story we’ve been proud to share alongside Pukka Tea for the past decade.

“Through exhibitions, experiences and storytelling, we’ve helped visitors see the connections between human wellbeing and a thriving natural world.”