Herbal tea brand Pukka Herbs has expanded its range with the launch of Gut Health and Unwind, which are designed to support consumers’ everyday wellness routines.

The new products are set to launch in Waitrose from 26 August for a recommended retail price of £4.99, before rolling out to other major UK retailers including Sainsbury’s and Holland & Barrett.

This launch aims to meet the rising consumer demand for everyday functional wellness drinks and seeks to bring trending ingredients to the tea aisle.

Pukka’s Gut Health blend taps into a major functional drink driver, with gut health now tied as the number one claim proven to prompt trial of a new beverage at 33 per cent.

The drink has a flavour combination of ginger, peppermint and fermented kombucha. Pukka’s Unwind blend combines blueberry, ashwagandha and lion’s mane.

Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning

Elle Barker, CMO, UK & Ireland, Lipton teas and infusions, said: “These functional wellness blends are a natural fit for our current Pukka portfolio, designed specifically to meet evolving consumer preferences and bring a refreshing perspective to everyday wellness.

“By bringing highly sought-after, trending ingredients into an accessible, delicious format, we’re making it easier than ever for people to take charge of their own wellbeing while helping our retail partners drive excitement and growth in the tea aisle.”

This launch will be supported within the brand’s wider “Nothing Beats Nature” campaign across PR, social and digital platforms.

Each pack was designed in accordance with the brand’s sustainability commitment and it contains 20 individually wrapped and 100 per cent home compostable tea bags.