Online grocery surge to continue after Covid

FMCG

Grocery shopping will see the largest increase in online purchases of any retail sector after the Covid-19 pandemic, a Shopify survey has revealed.

According to the survey, the number who regularly order groceries over the internet will increase by 15 per cent compared to before lockdown.

This marks a fall from the 25 per cent jump in online grocery shopping during the pandemic, but shows the shift to e-commerce is here to stay.

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Alcohol purchases will also increase dramatically, tied with pet care products on 14 per cent growth.

Although Shopify forecast all retail sectors would see more online shopping post-Covid, it predicted entertainment, fashion, books, technology and homeware would see just single-digit increases.

These products were regularly bought online by at least five in 10 customers before the pandemic struck.

By contrast, only 25 per cent and 21 per cent ordered groceries and alcohol over the internet pre-Covid.

The survey comes after Weezy, the on-demand grocery service, launched in Manchester this month following its expansion to Bristol and Brighton in March.

FMCG

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