Frozen mochi brand Little Moons has partnered with confectionery brand Candy Kittens to launch a limited-edition Sour Watermelon mochi sorbet which will be available on Ocado.

This marks the brand’s first-ever product collaboration, which launches on 12 August for a recommended retail price of £5.

The new product development was driven by ongoing consumer demand and is a direct response to shoppers’ requests across TikTok for a sour watermelon flavour.

According to the business, this is a strategic partnership between frozen snacking and confectionery which combines two popular brands with strong Gen Z and Millennial followings.

Vivien Wong, Little Moons co-founder, said: “We knew our first collaboration had to be something truly exciting and feel extra special, and Candy Kittens absolutely nailed that for us.

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“British-born, B-Corp certified, founder-led, and, most importantly, backed by one of the most engaged fan bases out there, we knew our TikTok community would be delighted to see a Sour Watermelon-inspired sorbet, so we had no other choice.”

The limited-edition products aim to attract new shoppers into the category through bringing trend-led flavours and strong British cultural relevance.

Katie Banford, senior buyer for frozen at Ocado Retail said: “We’re delighted to be the only grocery retailer to stock the exciting new collaboration between Little Moons and Candy Kittens  – just in time for the final picnics and al fresco evenings.

“This product allows customers to shop a combination of two of our top-selling brands on site for a new freezer favourite.”

This comes after Little Moons recently launched Mini Moons, which is a smaller, bite-sized sharing format of the mochi brand and has become the top driver of absolute value growth in the Mochi & Bites category.