Little Moons opened the doors to a miniature mochi parlour in Shoreditch, London, last weekend to celebrate the launch of the Mini Moons.

The installation ran between 17 and 19 April, featuring an interactive mochi parlour and a tiny apartment. The upstairs area had a miniature apartment with a shrunken London terrace, small furniture, tiny windows and small books as well.

At the downstairs area the mochi parlour attendees were given samples of three Mini Moons flavours: Mango & Passionfruit, Salted Caramel, and Malted Chocolate.

The popup was built in collaboration with The Tiny Art Show, which was designed to reflect the small size of the Mini Moons.

According to the business, the place aimed to invite attendees to immerse themselves in a dreamlike, tiny world.

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Milly Tuck, head of brand marketing at Little Moons, said: “In a world of big brands and even bigger budgets, Little Moons showed that bigger is not always better.

“Leaning into the insight that miniature content drives outsized social buzz, they brought their Mini Moons to life with a tiny but immersive Shoreditch pop-up.

“The Littlest Mochi Parlour invited people to lean in, explore, and share, turning small-scale creativity into a standout, highly shareable moment that delivered impact far beyond its size.”

The brand also had exclusive Mini Moons merchandise, which was available on a first-come, first-served basis. Visitors were also able to get instant polaroids of themselves during the Littlest Mochi World event.