Plant-based food brand THIS is making a bigger play for the Christmas dinner table this year, launching its largest festive range to date across four major UK supermarkets.

The four-strong line-up includes the brand’s first vegan Turkey Roast, alongside a new party food offering and returning favourites, as THIS looks to win over shoppers seeking meat-free alternatives to traditional Christmas staples.

Leading the range is the new Turkey Roast, priced at £8.50 for 400g. Made from wheat and pea proteins, the centrepiece comes with a sage butter melt that bastes the roast as it cooks and can be prepared in 40 minutes.

THIS is also introducing All The Trimmings (£4.25), a party food pack containing six mini plant-based sausages and six cranberry and apple stuffing balls.

Its Pigs in Blankets (£4.50 for 193g) return with a revamped recipe, while the brand’s £7.50 Nut Roast, made with chestnuts, parsnips, seeds and caramelised onion chutney, completes the festive line-up.

The range will begin arriving at Sainsbury’s and Ocado from 30 November, with Tesco following on 7 December.

Waitrose will stock all four products, including the new Turkey Roast, from 9 December.

THIS chief executive Mark Cuddigan said the aim was to create festive products that felt as indulgent and familiar as their meat-based counterparts.

With products spanning the main Christmas meal and party food, THIS is hoping to secure a bigger share of festive spending across the season, rather than relying on a single centrepiece purchase.

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