Weezy has launched a new feature that lets customers order groceries without providing a delivery address.
The innovation is the result of a partnership with what3words, the geocode system that can pinpoint a location to the nearest three metres.
Delivery addresses do not always send drivers to the right place, meaning customers have to provide extra directions.
Weezy said its new feature avoids this and allows for delivery to rural areas without a street name.
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“With lockdown easing in the UK, we know that friends and family want to get together safely outside and we wanted to make it simple for them to get quality products anywhere,” Weezy co-founder Kristof Van Beveren said.
“Now they can meet for a picnic or even a BBQ on the beach without having to carry anything there.”
The launch of address-less deliveries coincides with Weezy’s expansion to Manchester.
The on-demand grocery service started in London in 2020, before launching in Brighton and Bristol last month.