Carlsberg Britvic has introduced a new range of premium slim-can formats for 7UP, Tango, Pepsi and Lipton, designed exclusively for the foodservice and licensed sectors.

The redesign aims to present a more upmarket packaged option for venues seeking a refined out-of-home soft drink serve.

The rollout pairs matt finishes on 7UP and Pepsi with gloss-treated Tango and Lipton cans, and includes a mix of regular and reduced-sugar variants such as 7UP Zero Sugar, Pepsi MAX and Diet Pepsi alongside Lipton Iced Tea Peach and Tango flavours.

The company says the cans will be available to operators from 1 March with recommended retail prices starting at £1.65.

Operators are being pitched a simple route to premiumise their non-alcoholic offer, with Carlsberg Britvic arguing the new formats will support trade-ups and strengthen customer loyalty while fitting into busy service environments.

The company highlights trends toward premiumisation, alcohol moderation and “better-for-you” choices as drivers for the move.

Speaking to Bar Magazine, Chris Pratt, VP Sales On Trade at Carlsberg Britvic, said: “As premiumisation, alcohol moderation and better-for-you choices continue to rise, sleek can soft drinks give operators a simple way to elevate their menu with minimal disruption.

“From the UK’s number one iced tea brandand number one consumed colato a fast growing fruit flavoured carbonates brand in licensedbrand in licensed and the largest out-of-home lemon and lime brand, our sleek can builds on ranges consumers already know and love. This is set to help outlets to increase sales, strengthen brand loyalty and encourage trade ups in line with evolving consumer behaviours.”

The launch arrives against a backdrop of steady expansion in the out-of-home market. Industry analysis shows continued growth in dining and drinking occasions as operators adapt menus and formats to shifting consumer preferences and regulatory pressures, underscoring why venues are exploring new ways to add perceived value to soft-drink serves.

Hospitality trade bodies and sector commentators advise that simple, low-effort interventions, packaging that reads as premium, clearer menu positioning of low- and no-alcohol options, and streamlined service solutions, can help outlets capture higher spend per cover without major operational disruption.

Such measures also align with wider concerns about margins and menu optimisation highlighted in recent sector trend reports.

For outlets considering the new cans, the proposition offers an immediately deployable packaged product that requires little change to service flow while tapping into the broader market momentum toward premium non-alcoholic offers, according to industry commentary.

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