Ocado Retail has launched a new rewards programme for Smart Pass members, offering discounts on products, experiences and services.

Smart Pass Rewards will give members access to exclusive offers across categories including days out, experiences, technology, memberships and clothing.

Customers will be able to choose from 15 featured deals at any one time, with launch offers including Good Food, RHS and Kids Pass.

Smart Pass members can claim three months free on an annual Good Food subscription, a third off RHS membership, and 40 days of Kids Pass membership for £1.

Ocado said the new benefits package builds on its existing Smart Pass programme, which already includes free delivery, exclusive sales and priority access to Christmas delivery slots.

Ocado Retail chief customer officer Dan Elton said: “At Ocado Retail, the customer is truly at the heart of everything we do.

“We know shoppers are keenly focused on finding the best value. The expanded Smart Pass Rewards programme has been carefully designed to deliver exactly that, offering our members the ideal way to secure fantastic deals on a wide range of experiences and brands that we know they’ll love.”

The new rewards are available through Ocado.com and are powered by the retailer’s partnership with e-commerce platform Tyviso.

Ocado Smart Pass is a paid membership scheme offering free delivery, with the retailer claiming shoppers can save up to £157 a year.

Membership starts at £9.99 a month for an Anytime Pass, which gives access to free delivery seven days a week, while its Midweek Pass costs £4.99 a month and covers weekday delivery between Tuesday and Thursday.

Both memberships include access to the full Smart Pass Rewards programme.

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