Gousto sales return to growth as healthy meal demand surges

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Gousto returned to revenue growth in 2025 as demand for its healthy recipe ranges jumped 144 per cent year on year.

The recipe box operator said sales rose 10 per cent to £342 million, up from £312 million in 2024, at the top end of its guidance.

Adjusted EBITDA increased 7 per cent to a record £45 million, marking its third consecutive year of profitability. Gousto said its adjusted EBITDA margin stood at 13.2 per cent, compared with 13.5 per cent the previous year.

The business also delivered positive free cashflow for the second year running, despite continued investment in new capabilities and its launch in Ireland.

Gousto said its Protein Hit, Calorie Controlled and Pasta Pronto ranges were among its strongest performers last year, as it focused on “convenience without compromise”.

Sales of its convenience ranges rose 23 per cent year on year, driven by demand for options including One Pan Wonders and 10 Minute Meals.

The company said its relaunched premium range also performed strongly, reflecting demand for restaurant-quality meals at home.

Gousto said gross margin held at 55 per cent despite cost pressures, helped by operational efficiencies and customer satisfaction improvements.

The business also strengthened its balance sheet during the year after refinancing its revolving credit facility and term loan with HSBC and Rabobank on improved terms, including a lower interest rate.

Looking ahead, Gousto warned that food inflation remained a challenge in 2026, with cost increases currently concentrated in areas including red meat, dairy and authentic ingredients imported from Asia.

However, the company said its supplier relationships, contract structure and focus on local sourcing had helped keep inflation manageable so far.

Gousto said its technology model would help limit the impact of further cost rises on customers. Its menu algorithm can select recipes from a bank of more than 9000 options where ingredient costs have remained stable, or swap more expensive ingredients for lower-cost substitutes.

Founder and chief executive Timo Boldt said: “We can’t allow a repeat of 2022, when a spike in food inflation forced households into sacrificing their long-term health for over-processed, fat and salt laden, cheap food fixes.

“We will continue to deploy the full force of our AI-driven model to offer households an affordable, convenient and nutritious dinner solution.”

Gousto said it had limited its own price rises during the cost-of-living crisis to an average of 5 per cent a year, compared with reported food inflation of more than 7 per cent a year.

Boldt added: “Throughout the cost-of-living crisis we have improved our value relative to the wider grocery market and will do so again now.

“Gousto is in a strong position to support consumers through active price containment measures and by continually improving every aspect of our offering so that we meet more households’ dinner needs.”

The company said it would maintain cost and marketing discipline in the near term, while prioritising growth in profitability and cash generation.

Gousto has also launched its first Nutrient Rich range in 2026, designed for customers using GLP-1 weight-loss medication who may have reduced appetites.

It said further product development would be supported by its move to 500 recipes a month, as it looks to give customers greater flexibility over meal planning and cooking.

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Gousto sales return to growth as healthy meal demand surges

Gousto returned to revenue growth in 2025 as demand for its healthy recipe ranges jumped 144 per cent year on year.

The recipe box operator said sales rose 10 per cent to £342 million, up from £312 million in 2024, at the top end of its guidance.

Adjusted EBITDA increased 7 per cent to a record £45 million, marking its third consecutive year of profitability. Gousto said its adjusted EBITDA margin stood at 13.2 per cent, compared with 13.5 per cent the previous year.

The business also delivered positive free cashflow for the second year running, despite continued investment in new capabilities and its launch in Ireland.

Gousto said its Protein Hit, Calorie Controlled and Pasta Pronto ranges were among its strongest performers last year, as it focused on “convenience without compromise”.

Sales of its convenience ranges rose 23 per cent year on year, driven by demand for options including One Pan Wonders and 10 Minute Meals.

The company said its relaunched premium range also performed strongly, reflecting demand for restaurant-quality meals at home.

Gousto said gross margin held at 55 per cent despite cost pressures, helped by operational efficiencies and customer satisfaction improvements.

The business also strengthened its balance sheet during the year after refinancing its revolving credit facility and term loan with HSBC and Rabobank on improved terms, including a lower interest rate.

Looking ahead, Gousto warned that food inflation remained a challenge in 2026, with cost increases currently concentrated in areas including red meat, dairy and authentic ingredients imported from Asia.

However, the company said its supplier relationships, contract structure and focus on local sourcing had helped keep inflation manageable so far.

Gousto said its technology model would help limit the impact of further cost rises on customers. Its menu algorithm can select recipes from a bank of more than 9000 options where ingredient costs have remained stable, or swap more expensive ingredients for lower-cost substitutes.

Founder and chief executive Timo Boldt said: “We can’t allow a repeat of 2022, when a spike in food inflation forced households into sacrificing their long-term health for over-processed, fat and salt laden, cheap food fixes.

“We will continue to deploy the full force of our AI-driven model to offer households an affordable, convenient and nutritious dinner solution.”

Gousto said it had limited its own price rises during the cost-of-living crisis to an average of 5 per cent a year, compared with reported food inflation of more than 7 per cent a year.

Boldt added: “Throughout the cost-of-living crisis we have improved our value relative to the wider grocery market and will do so again now.

“Gousto is in a strong position to support consumers through active price containment measures and by continually improving every aspect of our offering so that we meet more households’ dinner needs.”

The company said it would maintain cost and marketing discipline in the near term, while prioritising growth in profitability and cash generation.

Gousto has also launched its first Nutrient Rich range in 2026, designed for customers using GLP-1 weight-loss medication who may have reduced appetites.

It said further product development would be supported by its move to 500 recipes a month, as it looks to give customers greater flexibility over meal planning and cooking.

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