Morrisons credits low prices for 3.2% sales growth

Morrisons
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Morrisons has reported its fifteenth consecutive quarter of like-for-like growth, as group sales increased 3.2 per cent to £4.1 billion.

In its Q3 trading results for the 13 weeks ending 26 July 2026, Morrisons reported a further £53 million of cost savings. This takes the total to £995 million, since the start of its turnaround programme.

Morrisons stressed its efforts had offset cost headwinds and enabled further investment in its customer offer

Rami Baitiéh, chief executive of Morrisons, said: “Trading conditions in Q3 remained highly competitive but the period also benefited from the hot weather and the World Cup.

“Our stronger sales momentum reflected a broad-based improvement across the business – with our Supermarkets, Online, Convenience, Pharmacy and Myton manufacturing businesses all reporting good growth, underlining our progress with our plans to renew and modernise Morrisons.”


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Morrisons has worked to grow its convenience offering with a further 71 new Morrisons Daily franchise stores opened so far this year, with plans for hundreds more in the years ahead.

It also launched its Unbeatables promise – a commitment that guarantees value on hundreds of everyday essentials. Baitiéh noted that this promise “has already had a positive impact”.

“The combination of lower prices and volume growth, and our market share improvement, are all clear evidence that our strategy is delivering and that we remain on track with our plans,” he added.

“We have made a good start to Q4 and are well-prepared for Halloween and the final weeks of the financial year, as we continue to drive further improvements to our offer while keeping prices low for customers.

“This strong result was built on the hard work of colleagues across the group and I want to thank them all for their continued commitment.”

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Morrisons credits low prices for 3.2% sales growth

Morrisons

Morrisons has reported its fifteenth consecutive quarter of like-for-like growth, as group sales increased 3.2 per cent to £4.1 billion.

In its Q3 trading results for the 13 weeks ending 26 July 2026, Morrisons reported a further £53 million of cost savings. This takes the total to £995 million, since the start of its turnaround programme.

Morrisons stressed its efforts had offset cost headwinds and enabled further investment in its customer offer

Rami Baitiéh, chief executive of Morrisons, said: “Trading conditions in Q3 remained highly competitive but the period also benefited from the hot weather and the World Cup.

“Our stronger sales momentum reflected a broad-based improvement across the business – with our Supermarkets, Online, Convenience, Pharmacy and Myton manufacturing businesses all reporting good growth, underlining our progress with our plans to renew and modernise Morrisons.”


Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning


Morrisons has worked to grow its convenience offering with a further 71 new Morrisons Daily franchise stores opened so far this year, with plans for hundreds more in the years ahead.

It also launched its Unbeatables promise – a commitment that guarantees value on hundreds of everyday essentials. Baitiéh noted that this promise “has already had a positive impact”.

“The combination of lower prices and volume growth, and our market share improvement, are all clear evidence that our strategy is delivering and that we remain on track with our plans,” he added.

“We have made a good start to Q4 and are well-prepared for Halloween and the final weeks of the financial year, as we continue to drive further improvements to our offer while keeping prices low for customers.

“This strong result was built on the hard work of colleagues across the group and I want to thank them all for their continued commitment.”

NewsSupermarkets

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