Supermalt has stepped into the alcohol category for the first time with the launch of Supermalt Stout.

The malt drink brand said 7.7% ABV beverage is aimed at expanding its appeal and tapping into the booming stout market.

The new stout comes in a 4x330ml glass bottle multipack (RRP £8), and is set to roll out in Tesco and Morrisons stores nationwide, the product will also be available via wholesalers, including Booker, Dhamecha and Wanis.

Made from barley malt, maize, glucose syrup and hops, the drink is designed to be a lighter, easy-drinking stout with wide appeal.

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Alongside the launch, it will be backed by a 360-degree ‘How We Stout’ campaign, including social media, PR, and influencer activity.

Supermalt, which holds 74% market share in the malt category according to NIQ data based on the the 52 weeks ending 14 June 2025, says the move responds to consumer demand for an alcoholic option.

According to the brand, the stout targets loyal Supermalt drinkers as well as younger, increasingly diverse stout fans.

Marketing manager Lindsay Brown said: “Bringing people together has always been at the heart of Supermalt, from big family parties to joyful extended gatherings.

“Now, with the introduction of Supermalt Stout, that unifying spirit is stronger than ever. Our bold new stout is crafted to unlock more connection and add even more joy to the moments that matter.”

The new launch follows a rise in popularity with stout, following a boom in demand for low-alcohol drinks.