Swiss chocolate manufacturer Lindt has announced plans to launch a new shop in the Trafford Centre, Manchester, on 28 May as it expands its UK footprint.

This marks a milestone for the brand, as it is the 30th store opening and the second Lindt Chocolate Shop in Manchester.

The new 1,200 sq ft store features 34 different chocolate varieties for purchase, including exclusive and classic flavours and a range of gifts and personalisation.

The concierge team will offer items including custom gift tags and bespoke ribbons as part of the exclusive gifts package.

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Faythe King, retail, D2C and ecommerce director, said: “We’re thrilled to be opening our 30th Lindt Chocolate Shop to bring the exquisite taste of Lindt to one of the nation’s major shopping destinations.

“Visitors can enjoy a premium chocolate paradise with a feast for all the senses and unique offerings from our exclusive Pick & Mix flavours and personalised gifts for that extra special touch, only available in store. Opening just in time to explore our irresistible limited-edition products for spring summer!”

The brand’s latest summer flavours have launched in the store, including the Lindt Tokyo Style Chocolate Matcha and Strawberry bar which is exclusively sold at the stores.

As part of the celebration of the opening, a range of Lindor delights will be given out to visitors as well as additional goodie bags to the first 250 customers who make a minimum purchase of £15.