Tesco has praised the soaring popularity of stout as it becomes the fastest growing beer variety in the UK.
In the last year, volume for the dark beer has grown 35% at the supermarket giant, which said that regional UK brewers such as BrewDog, Hobgoblin and St. Austell are helping to drive interest to the variety.
Tesco also notes that Guinness has helped to create “major” interest following the launch of Nitrosurge – a device which sits on top of specially brewed ‘Nitrosurge Draft Guinness’ cans, replicating the quality of a pub-drawn pint.
Subscribe to Grocery Gazette for free
Sign up here to get the latest grocery and food news each morning
The grocer stocks 15 different stouts including traditional, craft and locally brewed lines, and a non-alcoholic variety, which stout buyer Christian Clark said would have been “unthinkable about five years ago”.
BrewDog’s Black Heart stout, which only launched in January 2023, is now Tesco’s second most popular stout after Guinness.
Clark added: “There has been a general rediscovery of traditional British beer tastes brought about by the ongoing craft beer boom.
“In the last few years, a younger audience of drinkers has emerged who are looking for beers with great character and exceptional flavour to challenge their taste buds.”
