Asda has invested £70m in a round of new price cuts across 126 essential grocery items, in a bid to demonstrate to shoppers its “the uncompromising everyday value”.
The investment will see the supermarket’s own-brand products reduced by an average of 11%. Asda Baked Beans will be cut by 39% from 40p to 23p, Asda Strawberries 400g are down from £2.50 to £2; and Asda Tuna Chunks down from 82p to 69p.
The latest round of price cuts comes as part of the grocery retailer’s ongoing commitment to reduce the price of shopping for customers.
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So far this year, the supermarket has invested £40m in the launch of money-saving schemes, including the first supermarket to launch an Aldi Lidl Price Match and Asda’s weekly Mega Event Price Drops.
Asda chief commercial officer Kris Comerford said: “We know families are still working hard to make their budgets stretch as far as possible, which is why we’re investing even further in driving down the cost of everyday essential items – the things we know our customers are putting in their baskets week in, week out.
“Through this latest investment, alongside our existing Price Drops, Aldi Lidl Price Match, Fab 5 and our Asda Rewards programme, our customers can trust that they will get uncompromising value every day at Asda.”
A selection of Asda’s 126 products which have been reduced in price are below:
| Description | Base
Price |
New
Retail |
Price Reduction |
| ASDA BAKED BEANS 210G | £0.40 | £0.23 | -39% |
| ASDA PASTA SAUCE SMOOTH 500G | £0.95 | £0.65 | -32% |
| ASDA STRAWBERRIES 400G | £2.50 | £2.00 | -20% |
| ASDA SHORTCAKE 200G | £0.65 | £0.49 | -25% |
| ASDA MICRO RICE LGRAIN 250G | £0.65 | £0.50 | -23% |
| ASDA HOOPS MULTI 500G | £1.40 | £1.15 | -18% |
| ASDA TUNA CHUNKS BRINE 145G | £0.82 | £0.69 | -16% |
| ASDA RASPBERRIES 250G | £3.19 | £2.69 | -16% |
| ASDA TOMATOES CHOP 400G | £0.55 | £0.47 | -15% |
| ASDA SPAGHETTI LOOPS 210G | £0.40 | £0.35 | -13% |
| ASDA CHEESE TWIST 125G | £0.85 | £0.75 | -12% |
| 7 PK GARDEN GANG BANANAS | £0.99 | £0.88 | -11% |
| ASDA CROISSANTS PLAIN 6PK | £1.80 | £1.60 | -11% |
| ASDA SCOTCH PANCAKES 6PK | £0.55 | £0.49 | -11% |
| ASDA BOURBON CREAMS 300G | £0.65 | £0.58 | -11% |
| ASDA RICE SNAPS 375G | £0.95 | £0.85 | -11% |
| ASDA PASSATA ITALIA 500G | £0.60 | £0.56 | -6.7% |
| ASDA TOMATO PUREE ITALIA 200G | £0.65 | £0.61 | -6.2% |
| ASDA BRITISH CHEDDAR MILD 400G | £3.00 | £2.80 | -7% |
| BSEL CHICKEN FILLETS 1KG | £6.60 | £6.00 | -9% |
