Aldi’s Next Big Thing winners RoniB’s Kitchen hits shelves
Aldi is to launch sauce brand RoniB’s Kitchen Filipino Style Banana Ketchup in its stores after its owners won a contract during the ‘World’ episode of its Channel 4 Next Big Thing series.
The sweet and tangy condiment beat five other contenders, including Turkish marinades, jerk seasoning, West African dough balls, vegan dumplings, and vegan ready meals, to secure an order to supply 100,000 bottles.
RoniB’s Kitchen owners also adjusted their supply chain to allow for the purchase of entire crops from a banana farmer in Rwanda, in a bid to both provide the farmer security and minimise food waste.
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Aldi managing director of buying Julie Ashfield said: “I was looking for something fun and exciting, and that’s exactly what I’ve got with Banana Ketchup. We’ve got something that might make a difference. I can’t wait for our shoppers to try it.”
RoniB’s Kitchen founder Roni Bandong-McSorley added: “It has been such a long journey getting to this point. Since arriving in the UK from the Philippines, it has been my mission to promote Filipino cuisine.
“Whenever I took a Filipino dish to a friend’s party, it was always the first to be eaten. I knew it was time to shine a spotlight on Filipino food but the ingredients to create the dishes were scarce, so I needed to change that.
“The Philippines is the home of the original banana ketchup developed during World War II due to wartime shortages of tomatoes.”
RoniB’s Kitchen is the latest food and drink supplier to secure a nationwide listing at Aldi through the supermarket’s ongoing competition to seek out start-up food brands.
Last year, it was revealed that Next big Thing winner Malton Brewery’s Yorkshire Pudding beer would be returning to Aldi stores across the UK.
Filipino Style Banana Ketchup (£2.49, 250g) lands on shelves today, 1 May.




2 Comments. Leave new
It will be interesting to see how long it is until it is delisted.
They bought a set amount of stock and it’s on the shelves until it sells out.