Aldi is giving away a £100 shopping voucher to one family each week as part of its Mamia New Parent Fund to help parents with the cost of everyday essentials.

The initiative was renewed earlier this year to support families amid rising costs, and the discounter has already donated thousands of pounds in vouchers to families across the UK.

Aldi’s fund aims to assist new families with providing for their children with the voucher available for a range of products, including nappies, wipes and toiletries.

Parents who are interested in applying for the fund can apply through email with a receipt showing proof of the latest Mamia purchase.

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Chief commercial officer at Aldi UK, Julie Ashfield, said: “The reality is that the costs don’t stop once you’ve bought the pram and decorated the nursery – it’s the everyday essentials that really add up week after week for parents.

“Small savings can make a meaningful difference over the course of a year. That’s exactly why we continue to invest in keeping everyday baby essentials affordable through our Mamia range, while our New Parent Fund is another way we’re helping families during those early years.”

This move is part of the retailers’ ongoing commitment to keeping costs low for new families. Last year Aldi extended its private-label baby formula price freeze to the summer of 2026.