Warburtons returns to Waitrose after two years

Warburtons x Waitrose
FMCGNewsSupermarkets

Warburtons has returned to the shelves of Waitrose after a two-year hiatus following a dispute in a row over prices.

The upmarket grocer has started selling a selection of the brand’s products in recent weeks, including crumpets and gluten-free loaves and rolls.

It marks the end of a commercial dispute between the two companies in 2022, when Waitrose pulled Warburtons products in a row over sales performance which “didn’t meet expectations”.

Jonathan Warburton, the chairman of Warburtons, told The Telegraph that he was “delighted” to be selling his crumpets in Waitrose again.


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He said: “It’s been something that we’ve been quietly working away with Waitrose on for some time.

“We obviously thought [removing the products] was a mistake, but we’re chuffed to bits to be back in and they’ve been very supportive.”

A Waitrose spokesman added: “We’re very pleased to toast the return of Warburtons crumpets and we know that our customers hole-heartedly welcome the fact that they’re back.”

Warburtons’ return follows the arrival of former Tesco boss Jason Tarry as chairman of Waitrose’s parent company, John Lewis Partnership.

Tarry’s arrival comes at a pivotal time for the grocer as it looks to recover the market share it lost to rivals such as M&S during the cost-of-living crisis.

During his time at the UK’s biggest grocer, he played a major role in “Project Reset”, an all-encompassing shake-up of the range of products sold by Tesco that was spearheaded by its former boss Sir Dave Lewis.

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Warburtons returns to Waitrose after two years

Warburtons x Waitrose

Warburtons has returned to the shelves of Waitrose after a two-year hiatus following a dispute in a row over prices.

The upmarket grocer has started selling a selection of the brand’s products in recent weeks, including crumpets and gluten-free loaves and rolls.

It marks the end of a commercial dispute between the two companies in 2022, when Waitrose pulled Warburtons products in a row over sales performance which “didn’t meet expectations”.

Jonathan Warburton, the chairman of Warburtons, told The Telegraph that he was “delighted” to be selling his crumpets in Waitrose again.


Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning


He said: “It’s been something that we’ve been quietly working away with Waitrose on for some time.

“We obviously thought [removing the products] was a mistake, but we’re chuffed to bits to be back in and they’ve been very supportive.”

A Waitrose spokesman added: “We’re very pleased to toast the return of Warburtons crumpets and we know that our customers hole-heartedly welcome the fact that they’re back.”

Warburtons’ return follows the arrival of former Tesco boss Jason Tarry as chairman of Waitrose’s parent company, John Lewis Partnership.

Tarry’s arrival comes at a pivotal time for the grocer as it looks to recover the market share it lost to rivals such as M&S during the cost-of-living crisis.

During his time at the UK’s biggest grocer, he played a major role in “Project Reset”, an all-encompassing shake-up of the range of products sold by Tesco that was spearheaded by its former boss Sir Dave Lewis.

FMCGNewsSupermarkets

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