Lindt opened a new concept store at centre in Milton Keynes as the Swiss chocolatier continued to expand its UK retail estate.

The 1,670 sq ft boutique, located on Silbury Arcade, features the chocolate brand’s latest store design and offers pick and mix products, personalised gifts and exclusive flavours.

Its range includes Tokyo-style matcha and strawberry chocolate and Lindor Cherry Blossom.

The store joined retailers including Mint Velvet, The White Company, Space NK and Reiss at the shopping centre.

Lindt retail, D2C and ecommerce director Faythe King said: “We are thrilled to be opening our latest Lindt store in centre.

“Our boutique format has performed strongly to date, and we are confident it will resonate with centre’s extensive catchment.”

Centre centre director Kevin Duffy said the opening reflected continued investment from brands in the shopping destination.

“Lindt is a great complement to our existing range of premium and aspirational brands,” he added.

The opening followed the signing of dessert café operator Fluffy Fluffy, which is also set to join centre’s food and beverage line-up.

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