Aldi has unveiled a seasonal makeover for its Kevin the Carrot soft toy mascot which will launch in the discounter’s middle aisle ahead of Easter.

From 14 March, the ‘Easter Kevin’ Specialbuy range will be available until stocks last at £3.99 each.

The soft toys will be rolling out in two different designs – Kevin dressed as an Easter bunny in grey, and in a white lamb outfit.

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It follows high demand for Kevin the Carrot toys over the past few years.

In 2022, Aldi launched a selection of limited-edition celebratory royal characters based on the iconic soft toy to help celebrate the Queen’s Platinum Jubilee.

A few months later, Kevin the Carrot was unveiled in a new jelly sweets format.

In the same year, over 70,000 shoppers queued online at Aldi to buy a range of Kevin toys after the mascot featured in the discount grocer’s 2022 Christmas advert.

The “extremely high” demand for the toys, which included ‘Kevin & Katie The Carrot’ and a ‘Plush Christmas Footballer Set’ featuring ‘Ronadli’, ‘Bean’, ‘Messy’, ‘Marrowdona and ‘MmmBAP’, also saw hundreds queuing outside Aldi stores across the country.

Last December, Kevin the Carrot returned once again for Aldi’s 2023 Willy Wonka-inspired Christmas advert.