Morrisons has reduced the price of its Pringles tubs by nearly 50% for its Morrisons More loyalty scheme members to help customers stock up ahead of the festive season.

The cult favourite crisps are now on offer for £1.25 (44% off) from 13 to 19 September nationwide.

The offer is available exclusively to More Card holders across a wide selection of popular flavours including Original, Salt & Vinegar, Sour Cream & Onion, and Texas BBQ Sauce (185g).

Morrisons had recently rolled out its eighth round of price cuts this year on 170 products, adding to over 1,000 prices that have already been locked or lowered.

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Buying manager of crisps at Morrisons Phoebe Splain commented: “We are always looking for more ways to help our customers spread the cost of their favourites, and this great offer is one they’ll need to be quick not to miss.

“Whether you’re after an easy crowd pleaser to bring out at a party or to simply enjoy snacking on in front of the telly, you can’t beat popping the lid on a tube of Pringles!”

The news comes as supermarket meal deals are under threat at Morrisons, Aldi, Co-op and Boots as hundreds of workers at the UK’s largest sandwich supplier have voted to strike over “poverty levels of pay”.