CBD drinks brand Trip has launched a new Tropical Mango flavour for the summer season alongside a major marketing campaign.

Each can has a mix of a sparkling drink combined with Trip’s blend of magnesium, lion’s mane, lemon balm and chamomile.

The new flavour aims to meet the growing demand for soft drink alternatives as no/low alcohol consumption gains popularity among younger shoppers.

Co-founder and CEO of Trip, Olivia Ferdi, said: “We started Trip around a kitchen table with a real belief that people deserved a drink that actually helped them find their calm. Tropical Mango is that belief in full colour.

“It’s everything we love about summer: effortless, vibrant and a little bit extraordinary. More than a flavour, it’s a feeling. We’ve canned it. Seeing the incredible response from our community reinforces everything we set out to build.”

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As part of the launch, Trip has unveiled its biggest advertising campaign to build momentum around the brand.

The campaign is centred around the launch of the new flavour and features an online creator-led social campaign with launch kits for influencers as well as celebrity partnerships.

The marketing activity will also span across grocery, convenience, e-commerce and social and experiential activity as the brand pushes towards $200 million (£148 million) in revenue this year.

Trip’s Mango Mindful blend will be stocked across the country at Tesco, Sainsbury’s, Morrisons and Whole Foods at £2 per 250ml can.

The UK-founded drinks brand reported successful results, with a $300 million (£223 million) valuation making it one of the top-performing businesses within the category.

According to the business, this is driven by the shift towards health-conscious consumption, with the range of drinks being sugar-free and low in calories, as well as the rise in alcohol alternatives.