Asda is linking the 10% off Blue Light Card discount for emergency workers with its online loyalty programme, Asda Rewards.
From 4 May, Blue Light Card holders will receive 10% of the amount of their shopping back into their Asda Rewards Cashpot simply by scanning their Asda Rewards app at the checkout, rather than presenting their Blue Light Card and ID, as was previously the case.
Blue Light Card holders who scan their Rewards app in-store for the first time between 4 and 31 May, will also receive a £2.50 bonus in their Cashpots, deposited in June.
Blue Light Card members have already saved £128 million when shopping at the supermarket since last May.
“The Blue Light community do a fantastic job at keeping us all safe, healthy, and supported, so we’re happy to be able to offer them exclusive offers through our popular Asda Rewards app,” said Asda senior director for loyalty, Mark Baxter.
Subscribe to Grocery Gazette for free
“As well as benefiting from everyday low prices, Asda Rewards users earn pounds through the app, and by building their Cashpot, are rewarded for simply shopping with us.”
Blue Light Card CEO Tom Dalby said he was “really proud” of the partnership, adding that the the continuation of the partnership will “support millions of blue light workers across the country”.
“I hope the extension of the 10% discount plus the added benefits of using the Rewards app, will continue to help families and individuals across the UK during the cost-of-living crisis.”
Blue Light Card is a nationally recognised scheme which provides workers in the NHS, emergency services, social care sector and the armed forces with a range of discounts.
Initially due to come to an end at the end of December last year, Asda has extended the scheme – which was first introduced in December 2021 – to acknowledge the amazing work NHS and emergency workers do each day to keep everyone safe.