Asda has announced it will offer emergency workers with a Blue Light Card 10 per cent off their shopping over the festive period.
The discount is available in all 633 Asda stores across the country until January 2 and includes food and drink, homeware, George at Asda clothing, toys, gifts and optical.
Blue Light card holders simply present their card at the checkout to receive the discount.
The Blue Light scheme is a nationally recognised initiative which providers worker in the NHS, emergency services, social care sector and armed forces with a range of discounts and benefits.
“Asda has always done so much to show its appreciation to NHS staff and other frontline workers, and this partnership will help millions of blue light workers in the country,” Blue Light Card chief executive officer Tom Dalby said.
“After last year’s restrictions, this Christmas will feel particularly special for those who were unable to see their loved ones during the festive period in 2020.”
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“It’s often the norm for so many of our members to work long hours in the run up to the big day, but at Asda they can save so much time on their Christmas shop by buying everything under one roof.”
“I hope they take advantage of this exclusive 10% discount to save on their tree, their turkey, their board games and even their Christmas jumper.”
“We really want to say thank you to our members for doing everything they can to help protect the most vulnerable this year, and every year.”
Asda chief merchandising officer Derek Lawlor added: “Blue Light Card holders work in difficult and dangerous situations every day of the year to provide support to people across the UK who need it the most.”
“We wanted to recognise this and thank them for everything they do by offering a discount in our stores this Christmas.”