Pilgrim’s Food Masters brand, Richmond is making its debut in the plant-based snacking category with ready-to-eat Meat-free Mini sausages.
The innovation, which hit Waitrose stores on 19 April, will also be rolling out in Big 4 grocers Sainsbury’s, Tesco and Asda nationwide.
The low in fat, salt or sugar and vegan-friendly snack is made to the Richmond recipe, and available in a resealable tub format.
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“We are thrilled to be adding yet another exciting addition the Richmond Meat-Free range, disrupting the status quo in meat-free snacking,” Pilgrim’s Food Masters marketing controller, Chris Doe said.
“Our loyal Richmond customers have been asking us for a meat-free snack that delivers on taste and texture – where our competitors often fall flat – because they trust us to deliver in meat-free. We’re confident Richmond Meat-Free Minis fit the bill for a snack that tastes great, looks delicious, is a healthy option and not only that, is suitable for vegans too.”
The launch comes as meat-free snacking has grown by 20% in the past two years and is worth £30 million, according to IRI data, and follows Richmond’s first move into the snacking catgeory last year with its ready-to-eat meat-based Minis sausages.
Doe added: “As the meat-free snacking category begins to flourish we want to be front and centre of that growth, catering to all meat-free occasions. And given our track record in this space, retailers can rely on us to deliver strong sales.”
