Richmond launches sausage snacks into Asda


Richmond has launched its ready-to-eat Richmond Minis sausages, the brand’s first foray into the snacking category.

The new product will launch in Asda stores on 21 March with further rollout across grocery and convenience stores in May 2022.

The Covid-19 [pandemic changed snacking habits across the UK, as cocktail sausage consumption doubled year-on-year. As a result, the meat snacking sector has grown by almost a third (27.1%).

The category is currently dominated by own-label brands, presenting an opportunity to grow the sector through branded alternatives.

READ MORE: Sausage war truce as EU concedes grace period

The seasoning of Richmond Minis replicates the brand’s original pork sausage and are oven-baked, offering a healthier option for customers.

“We’re constantly looking at ways to evolve our range in response to consumer needs, so we’re delighted to be launching the Nation’s Favourite sausage in snack format with the introduction of Richmond Minis,” said Richmond’s marketing manager Chris Doe.

“In a blind taste test with consumers, our Richmond Minis were an instant hit, with a superior taste that was recognisably Richmond. We know that fundamentally Richmond shoppers love our sausages, so it makes sense that our debut in the snacking category is with a ready-to-eat pork sausage.”

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