Trussell Trust partners with grocery startup Bother for Emergency Fund Appeal

Trussel Trust has partnered with online grocery startup Bother to launch their Emergency Fund Appeal to support food banks over winter.

As the UK’s leading charity tackling food poverty, Trussel Trust is facing intense and urgent demand from more people than ever due to the ongoing cost-of-living crisis and rising energy bills.

The charity supports a network of food banks across the UK and officially partnered with Bother last year, who have committed to donate a percentage of customer orders to help with the growing need for food banks.

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Bother, a certified B Corp company, has revealed a campaign to mark Giving Tuesday, a Global Day of Giving, that has been gathering momentum in the last few years.

In the UK, more than 14 million people are living in food poverty, including 4.5 million children and the charity has seen a 40% increase in food packages distributed between August-September 2022, compared to last year.

The Trussell Trust also aim to tackle the circumstances that keep people locked in food poverty – and they do this by sharing their evidence with policy makers and the public to ensure they understand fully the state of hunger and poverty in the UK so that there will no longer be a heavy reliance on food banks.

“Bother’s core values have always been about making better choices simpler to make for our customers and we are uniquely positioned to allow our customers to support their communities simply by shopping with us,” CEO and founder of Bother, Douglas Morton said.

He added: “We are proud to continue our partnership with the Trussell Trust in their goal of ending UK hunger, a cause that has never been more important and although a difficult choice for a relatively new company in a very tough market.

“Donating to the Trussell Trust will help make sure they can continue their important work supporting more people across the UK, who desperately need their help this winter.”

Head of corporate partnerships at the Trussell Trust, Sophie Carre, also gave her thoughts: “We are very grateful to the team at Bother for their incredible support.

“As we enter the winter period, more people are likely to need a food bank’s help and food banks across our network face providing over 7,000 food parcels to people in crisis every day throughout December.”

Carre added: “The support of Bother and their customers will help food banks within our network continue to provide the lifeline of emergency support for local people in crisis, while we work in the long term to end the need for food banks, for good.”

The news comes as gig 4 grocer Tesco is launching its first-ever “reverse supermarket” in partnership with the Trussell Trust and FareShare.



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