Schweppes has launched its official multi-million-pound Christmas marketing campaign for 2022, as it strives to keep the brand at the front of consumer’s minds over the festive period.
Manufactured and supplied by Coca-Cola Euro pacific Partners (CCEP) GB, the iconic beverage brand has returned with its light-hearted TV advert, airing from early December, centred around family and friends enjoying the festivities together.
As well as playing on Schweppes’ feel-good “we’ve got the tonic, you’ve got the spirit” tagline, the campaign will provide a Christmas mixed drink inspiration through its advertising, PR and social media.
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The first new drink is Schweppes Raspberry Mule, which features Schweppe Tonic, gin, Chambord, lime juice and a slice of orange.
Next is Schweppes Jolly Gin Collins, which includes Schweppes Tonic, gin, fresh lime juice, Cointreau and a lime wedge.
The festive campaign will run across TV, video-on-demand, out-of-home advertising and social media, as well as a PR programme which includes partnerships with mixology influencers.
“Sales of mixers overtrade during the festive period in comparison to the rest of the year so it’s important for retailers to stay stocked up,” VP for commercial development at CCEP GB, Martin Attock said.
“Schweppes is the No.1 mixer brand in convenience and its 1litre or multipack can formats are ideal for those at-home or party occasions with friends and family,” he said.
The news comes as FMCG giant, Coca-Cola has appointed Dusan Stojankic as its new vice president and general manager for Great Britain and Ireland.
