Pepsi Max has unveiled football star Jack Grealish as its latest brand ambassador in a new multi-year deal.
Grealish’s is expected to make his debut in Pepsi Max’s upcoming global football campaign, which aims to build on the brand’s mission of creating “unexpected and unrivalled football experiences” for fans globally.
PepsiCo global brand marketing, carbonated soft drinks vice president Eric Melis said: “Jack is renowned worldwide for his incredible football skills and the enjoyment he takes from the game.
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“We celebrate those who personify our attitude on and off the pitch and can’t wait for him to support us in bringing more enjoyment to football fans around the world as part of the Pepsi Max family.”
Grealish joins a roster of global football talent that has partnered with the drinks manufacturer including Brazil’s Vinicius Jr, Korea and Spurs winger Son Heung-min, and England and Arsenal women’s captain Leah Williamson, who are believed to star in the new campaign.
Grealish added: “I’m buzzing to partner with Pepsi Max as a global brand ambassador. Pepsi Max has a great heritage working with the biggest names in world football, and I’m excited to join their mission to unlock enjoyment for football fans around the world and encourage everyone to play the beautiful game!”
In 2022, the drinks giant attracted much social media attention after launching limited-edition drink, Pepsi Nutmeg as part of its latest football campaign, ‘Nutmeg Royale’.
