Pepsi has launched a new limited-edition drink, Pepsi Nutmeg as part of its latest football campaign, ‘Nutmeg Royale’.
Announced across the brand’s social media channels, the new flavour looks to pay homage to the campaign’s film which features football icons.
Also rolling out in new packaging inspired by the film, the 773ml Pepsi Nutmeg will be shaded in a light sand colour and feature two footballers in a nutmeg exchange.
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“We had so much fun bringing our latest football campaign ‘Nutmeg Royale’ to life,” Pepsi senior director, global marketing, Gustavo Reyna said.
“After centering a project around one of football’s craftiest moves, it made sense for us to explore the option of creating a limited-edition flavour that complimented the cunning skill.
“Pepsi has always been known for fun and daring takes on our classic cola through the exploration of exciting flavour innovations. From Cherry to Lime to Nitro and now Nutmeg, we love pushing flavour boundaries.”
Rayna added: “Pepsi Nutmeg is no different – innovation, fun and flavour at its finest and we are so excited to share with the world.”
This comes as Pepsi owner PepsiCo is launching a series of innovations across its logistics operations which will reduce over 1,200 greenhouse gas emissions across its supply chain each year.
Rolling out this month, the FMCG giant will be powering over one million miles of truck journeys across the UK each year with used cooking oil.
