Sofina Europe, the parent company of Young’s Seafood and the Karro Food Group has appointed Einar Olgeirsson as its new head of group packaging development.
In his new position, Olgeirsson will lead on the development of new and innovative packaging, emphasising the company’s measures through waste reduction.
He will be helping to drive Sofina’s sustainability strategy, with a target of 100% recyclability on all packaging by 2025.
“At Sofina Europe, we strongly believe that a focus on sustainability and transparency in our approach is vital if we are to continue our position as leaders of sustainability in the food manufacturing industry,” Olgeirsson said.
“I’m excited to not only aid Sofina Europe in reaching its sustainability goals but to enable our customers to meet sustainability targets as well. Having started my career as a teacher – before moving to Young’s and working my way up the ranks – I am dedicated to educating our consumers and demonstrating our social responsibility as an organisation.”
Olgeirsson started with Young’s Seafood 18 years ago in a temporary administrative support role before becoming an assistant packaging technologist and working his way up through the company.
Sofina Europe chief commercial officer added: “Moving forwards, Einar will be instrumental in helping us to meet our upcoming sustainability goals. His expertise and commitment in this area make him a great fit for the role and in leading the drive to hit our targets.”
