Morrisons has announced its plans to donate £100,000 worth of food to low-income households to join the national effort in preventing food hunger over the summer.
Each of the Big 4 grocer’s 197 stores and 25 manufacturing and logistics sites will be involved through its food donations in supporting activities set up by local schools, community groups and The Holiday Activities and Food Programme (HAF), a government funded programme providing healthy food and activities to young people.
Morrisons Community Champions will be working closely with holiday clubs held across the country in identifying and donating the foods needed the most such as fresh fruit, cereal, sandwiches, snacks and drinks.
“Supporting local communities is incredibly important to us and we know that the summer holidays can be a difficult time for families concerned about holiday hunger,” Morrisons customer and community director, Rebecca Singleton said.
“Schools, community groups and HAF aim to support children with healthy food at activity clubs during the school holidays, that is why we’re donating £100,000 worth of nutritious food to support the needs of local clubs across the country to help prevent families from experiencing holiday hunger this summer.”
This news comes as Morrisons has announced that it will be among the retailers backing the governments ‘Help for Households’ scheme which plans to support households facing the ongoing cost-of-living crisis.