Five New Products: Fibre One, Fever-Tree, OXO, Furocity, John West


Fibre One 90 Calorie Doughnuts

Available nationwide in Tesco from 27 June are two variants of Fibre One 90 Calorie Doughnuts which will come in chocolate flavour and Strawberry and Cream.

Deliciousness aside, the products promise functional benefits due to their high-fibre content.

The doughnuts will also be supported by a £1.5 million marketing campaign including Out of Home, social, VOD, influencers and PR in a phased approach.

Fever-Tree Clementine Tonic Water

Mixer brand Fever-Tree has launched a new Spanish Clementine Refreshingly Light Tonic Water, just in the time for the summer.

The lightly orange hued beverage promises subtly sweet flavours, that are fruity and vibrant made from hand-pick clementines from Valencia, Quinine in Central Africa.

The 100ml drink also contains no artificial flavours, or sweeteners and only has 17 calories.

OXO White Wine Wet Stock Pot

Premier Foods has relaunched its Oxo brand into the growing wet stock market with the roll-out of a white wine stock pot as well as a new look with revamped recipe across the range.

Available from the end of May, the stock pots aim not only expand the Oxo range with new flavours but also hopes to open up a sales opportunity for retailers with 1.5 billion stock occasions currently taking place each year.

The variety also caters to to a wide range of meal occasions that suit flexitarian and vegetarian diets – to help broaden the appeal of plant-based diets.

Furocity by Tyson Fury Energy Ice Sticks

Boxing Champion Tyson Fury has expanded his range of energy drinks with the launch of a new ice stick range.

The icy treats come in four variants with no added sugar including: Original, Sour Cherry Kick, Apple Punch and Blue Raspberry for just £3.00 for a pack of four.

“I wanted an ice lolly that’d give to give you the boost you need to be at your best, hit your day and make every moment count. All the other ice lolly brands out there are a bunch of dossers,” Tyson Fury commented.

The sticks are currently available at Iceland and The Food Warehouse are HFSS compliant.

John West Go Tuna Pots

John West has launched its new Go Tuna Pots available in range of flavours and carbohydrate options including: Tuna Biriyani Rice Pot, Tuna Tomato and Herb Pasta Pot, Tuna Chilli and Garlic Couscous Pot and Tuna Green Curry Noodle Pot.

The pots contain 18g or more natural protein each, and are designed to penetrate the health category.

Additionally, the brand hopes to demonstrate its strong commitment into the pot snack category following the launch of its Super Salads last year.

John West On the Go Tuna Pots will launch this month in Sainsbury’s, Ocado and Amazon, in Tesco in June, and in Asda in July.

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