Alcohol-free Lucky Saint lager launches in Waitrose

Lucky Saint, the UK’s number one dedicated alcohol-free beer brand is launching superior unfiltered lager across 200 Waitrose stores from early July.

The launch of the 330ml bottle of Lucky Saint lager follows the steady demand of alcohol free beverages across the country, with hopes that shoppers of the high-end retailer will enjoy the “satisfaction of a crisp, refreshing beer with none of the sacrifice.”

“We are delighted to be listing Lucky Saint and are confident our consumer will love it for its taste and quality,” Waitrose beer and cider buyer Charlotte Kissane said.

READ MORE: Lucky Saint launches new alcohol-free beer in Tesco stores

Lucky Saint head of off trade Sarah Walley added: “The incredibly strong value of ‘Do Right’ at Waitrose is a brilliant match with our purpose to ‘Inspire the world to drink better’.

“I’m excited to see our nation-wide ATL campaign to support the launch into Waitrose stores from July.”

The Waitrose launch comes after the recent success of the brand’s four-pack can, which was listed nationwide in 700 Tesco stores in April 2022.

Additionally, the brand managed to sell more units this year than any other beer or cider SKU in the UK’s leading online retailer.

The new Lucky Saint larger will be available in 200 Waitrose stores nationwide from early July 2022, supported by a OOH campaign.

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