Alcohol-free beer brand, Lucky Saint, has launched its unfiltered lager in a new four-pack can offering, exclusively in 700 Tesco stores.
The demand for alcohol-free beer has continued to soar across the country, with the sector predicted to grow by a third by 2024.
Four packs are the largest format in the category making up 40% of sales, and it continues to be the fastest-growing area at 41% growth.
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The news comes as Heineken struck a deal with ITV to debut its alcohol-free beer on draught at Emmerdale’s Woolpack and Coronation Street‘s Rovers Return pub.
Heineken 0.0 Draught launched in a cohort of UK pubs last year, with a national roll-out this year.
“In light of people’s evolving lifestyles and changes to their relationships with alcohol, we’ve done a lot to raise the profile of Low and No beer in recent years – this is the next phase,” Heineken UK corporate affairs director James Crampton said.
“We are totally committed to bringing Low and No beer from the periphery into the mainstream.”
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