Procter & Gamble has unveiled its new anti-leak technology Fairy Max Power, following a packaging redesign.
The two new varieties, Original and Antibacterial both retail for £2.25 and are available in major retailers nationwide, including Asda, Sainsbury’s, Morrisons and Wilko.
According to the company, Fairy Max Power’s new upside-down bottle means it’s easy to grab and go, plus the dosing mechanism controls how much product is used.
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The bottles are also both fully recyclable and made from 100% post-consumer recycled (PCR) material.
“We want to make life easier for consumers by creating superior and innovative products, which is why we’re launching Fairy Max Power, turning a classic on its head – literally – to create a product that’s efficient, intuitive to use and timesaving,” Procter & Gamble director of communications Scott Popham said.
“By listening to consumers, we combined a highly effective new formula with useful packaging improvements. The upside-down bottle with leakguard protection was specifically designed for ease of use, from the first drop to the last.”
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