Procter & Gamble unveils 100% recyclable Fairy range


Procter & Gamble has unveiled its new anti-leak technology Fairy Max Power, following a packaging redesign.

The two new varieties, Original and Antibacterial both retail for £2.25 and are available in major retailers nationwide, including Asda, Sainsbury’s, Morrisons and Wilko.

According to the company, Fairy Max Power’s new upside-down bottle means it’s easy to grab and go, plus the dosing mechanism controls how much product is used.

READ MORE: P&G appoints company veteran as new CEO

The bottles are also both fully recyclable and made from 100% post-consumer recycled (PCR) material.

“We want to make life easier for consumers by creating superior and innovative products, which is why we’re launching Fairy Max Power, turning a classic on its head – literally – to create a product that’s efficient, intuitive to use and timesaving,” Procter & Gamble director of communications Scott Popham said.

“By listening to consumers, we combined a highly effective new formula with useful packaging improvements. The upside-down bottle with leakguard protection was specifically designed for ease of use, from the first drop to the last.”

Click here to sign up to Retail Gazette‘s free daily email newsletter



Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.



Sign up to our daily newsletter to get all the latest grocery news and insights direct to your inbox.

  • This field is for validation purposes and should be left unchanged.