Fridge Raiders launches new limited-edition flavour


Fridge Raiders has unveiled a new limited edition variant to its “World Flavours” range, Peri Peri Chicken Bites, available in Asda now.

The new addition is set to build upon the brand’s “World Flavours” existing portfolio, which includes Caribbean Jerk Chicken Bites and Katsu Chicken Bites.

Additionally, Fridge Raiders saw a sales growth last year of 22.4%, reaching an RSV of £89.6 million, which made it the second-fastest-growing brand in the “take-home FMCG category”.

READ MORE: Cutting meat consumption could ‘backfire’, warns industry

“As a nation, we love to snack, and as snacking occasions continue to grow we are seeing consumer’s look for more exciting options and flavours to keep snack times exciting,” Fridge Raiders brand manager Beth George said.

“We are so excited to be offering a tasty product that responds directly to this trend by launching a brand-new flavour that’s sure to invigorate the meat snacking fixture.

“The launch of Peri Peri Chicken Bites is a natural expansion of our limited-edition World Flavours range, catering to consumers actively seeking out new and exciting flavours to fuel their busy days.”

The news comes after a shift towards healthier snacking, with meat-snacking purchases up 29% since the beginning of 2021.

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