Poundland extends frozen food to 100 more stores

Poundland has announced plans to rollout its frozen food ranges to around 100 more stores between now and September.

According to the retailer, the extension will mark the total to around 350 stores in the UK and put it on track to pass the 500-mark in 2023.

The new year rollout of chilled and frozen food into around 100 stores marks phase six of project Diamond ICE which started with a single pilot store in 2019.

This has since been extended across England and into Wales and Northern Ireland.

Work on the latest phase starts in February, Poundland revealed, with details of locations to be announced closer to the time.

The move follows the successful introduction of chilled and frozen products since the 2020 acquisition of Fultons Foods.

READ MORE: Poundland to pay for £2k lorry driver licences

“I’m so proud of what our colleagues have achieved in 2021 and I’m excited about what we can deliver in 2022,” Poundland managing director Barry Williams said

“The coming year will see us step up our transformation programme – including some of our largest stores and widest ranges – as we become the Poundland we know our customers want us to be.

“From groceries to clothing, homewares to frozen food, day-by-day we’ll continue to bring much more to customers in new and exciting stores tailor-made for where they live and how they want to shop.”

Poundland also revealed plans to open 30 new stores and relocations are “already in the pipeline”, with four of the new stores in the programme will be among the largest in the group, featuring a wider range of items.

The first of the large format stores will be at Nottingham Riverside Retail Park which will open in February, with more than 18,000 sq ft of retail space, three times larger than a typical 6,000 sq ft Poundland.

It will be followed soon after by Teesside Retail Park in Thornaby, with a 15,250 square feet ground floor and a 5,474 square feet mezzanine.

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