Poundland has begun rolling out its chilled and frozen food to another 46 stores as it looks to offer the range in a total of 25 stores by early autumn.
The retailer said the current rollout will take the number of stores now with a chilled and frozen food offering to 175. A further six branches will be added to the scheme in May and June, while 70 stores will be included in a wider rollout in July.
Poundland aims to have 500 of its stores stocking the range within two years.
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Items in the range include everyday meals and snacks, including ready-meals, pizzas and pies, as well as frozen desserts and ice-cream. The range has been developed with Fultons Foods, which Poundland acquired last October.
“The past year has shown how important Poundland stores are to their local communities and providing a range of chilled and frozen food means our customers can get more of what they need in one shopping trip,” Poundland retail director Austin Cooke said.
“Where we’ve given stores a makeover, the feedback has been tremendous. Shoppers love the extended ranges, and not just in chilled and frozen, and they really like the store layouts and the work we’ve done to make it easier to shop and check out.”
