34% of Britons interested in going vegan, poll reveals

One-third of Britons (34%) are either interested in trying or plan to try a vegan/plant-based diet, according to a new YouGov poll. 

The survey was commissioned by Veganuary, a charity that encourages people to try a 31-day plant-based pledge and revealed many of the 2079 people surveyed were already vegan or plant-based with 8% of Britons saying they already cut out animal products. 

READ MORE: Gosh! secures Aldi partnership in time for Veganuary

“As more people become aware of the incredible impact our food choices have on the health of our planet, attitudes towards eating vegan are changing.” Veganuary’s head of communication Toni Vernelli told Vegan Food & Living. 

“It is incredibly exciting to see one-third of Brits are interested in trying a vegan/plant-based diet, something that would have been inconceivable just a few years ago.” 

Additionally, respondents’ attitudes towards eating a plant-based diet or following a vegan lifestyle has changed positively over the last two years. 

Over a third (35%) of Britons said their perceptions of a plant-based/vegan diet has changed for the better and 36% said it was an “admirable” thing to do. 

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