Coca-Cola unveils Xmas ad

FMCGMarketing

Coca-Cola has launched its seasonal campaign that aims to spotlight the “real magic of community and togetherness”.

The new campaign, “Real Magic at Christmas”, features a short film which is supported by a series of digital activations across several channels.

The new campaign, created by dentsuMB UK and directed by Sam Brown of Rogue Films, shows a boy whose imagination and holiday spirit summon a community’s goodwill and create a shared moment of magic over a festive meal and a Coke.

The 2.5 minute film and a series of shorter versions will be available in more than 90 countries, including the United States and Canada.

“This is our first Christmas campaign under the new Real Magic brand philosophy for Coca-Cola,” The Coca-Cola Company global chief marketing officer Manolo Arroyo said.

READ MORE: Coca-Cola acquires Bodyarmour for $5.6 billion

“Coca-Cola has always believed in the magic of Christmas and this year, our campaign celebrates the real magic of human connections.

“With a simple and uplifting message of unity, inclusion and positivity at its heart, it aims to remind us that all we need for a magical Christmas is shared moments with the community and the ones we love.”

The news comes as The Coca-Cola Company has named WPP as its global marketing partner.

WPP will be responsible for driving long-term growth for the entire company’s portfolio of brands across more than 200 countries.

Coca-Cola’s new, integrated agency model is part of an “aggressive agenda” to transform and modernise marketing and innovation, it revealed.

Click here to sign up to Grocery Gazette’s free daily email newsletter

FMCGMarketing

RELATED POSTS

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.

Menu

SUBSCRIBE TO OUR NEWSLETTER

Sign up to our daily newsletter to get all the latest retail tech news and insights direct to your inbox.

  • This field is for validation purposes and should be left unchanged.